UC Web - Alibaba Group
UC Web - Alibaba Group
Corporate organisation
Delhi NCR
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Company Profile With the cricket season just around the corner, UC Browser, the popular mobile browser owned by the Alibaba Group, is back with the UC Miss Cricket Contest. To add an interactive and fun element to its cricket coverage, UC Browser has been engaging with its users through innovative campaigns. The contest invites entries from female contestants and selected ones get to interact with the users during the tournament season. UC browser partnered with Talentrack, India’s largest talent-hiring platform for the Media & Entertainment industry, to find the candidates who would go on to be the face of the campaign. Out of hundreds of applications, 20 lucky candidates move to the next round where they carry out daily missions chosen by the users. The tasks may be anything like – wear a cricket uniform in a cute way, shoot a super funny talk show about IPL etc. The videos of their performances are posted on UC Browser. The users vote for their favourite videos and the contestant with the maximum votes wins the title. UC Miss Cricket is one of its own kind of beauty contest in India driven and judged purely by user votes.
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