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HP's Z #changemaker

Building IPs/Brand Communities

 

The Challenge

  • To position ZbyHP as a powerful tool for change.
  • To build a design community for ZbyHP
 

The Outcome

  • Zchangemaker from ZbyHP
  • A bootcamp for design communities to pitch ideas that has the power to solve real social issues
  • Visual Artists/Product Designers/Filmmakers/Designers participated and joined the movement
 

The Impact

  • 10,000 creators across 5 cities
  • 120 ideas pitched
  • 23 KOLs as jury

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