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PUGC Campaign


The Challenge

To reach out & engage with non-football fans to further boost viewership of FIFA World Cup & increase new registrations on SonyLIV app.


The Outcome

A professional user generated content [PUGC] campaign inviting singers/musicians to produce original football anthems.


The Impact

  • 11,000 participated in the contest with over 500 shortlisted entries.
  • Content in over 5 languages.
  • Non Sponsored engagement of over half a million.


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