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MAGGI Masala-ae-Magic

PUGC Campaign


The Challenge

  • To reach non-Hindi speaking audience in AP & Karnataka

The Outcome

  • We partnered with two youtube creators from each of the regions.
  • Vernacular influencers were able to come up with delicious local recipes using the product. The integration as well wasn’t too salesy.

The Impact

  • Campaign Reach: 451k+
  • 120 ideas pitched
  • Total Engagement: 6.2k+ (within 2 weeks)
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