Dancing at distance. Celebrating Haier Holi
Influencer led UGC Campaign
To cheer digital audience to enjoy holi but with a distance. Meanwhile, create a strong brand association.
- #HaierHoliChallenge was created as a contest.
- Original music was produced by a 21 year old electronic artist.
- A hookstep was sourced through five choreographers
- Campaign Reach: 22M
- Total Engagement: 1.1M
- Entries: 600+
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