Tarkeshwar Rawat PHOTOGRAPHER | DEHRADUN

Asian Designer Week™ (ADW) is the flagship product of iGenius Entertainment, a sister concern of iGenius Global Services Pvt. Ltd. ADW was conceived to provide a dynamic platform for top and aspiring designers across Asia while celebrating the common fabric that unites all Asian countries irrespective of the cultural diversities. It is a unique portal that promotes upcoming talent, encourages cultural mix and also provides numerous learning, networking and business opportunities. Unlike other fashion events where the spotlight is on celebrities and big shot fashion designers, Asian Designer Week is the first of its kind where designers from all over the Asia are in the limelight to show their creative work and talent to global audiences.

The fashion fest, organised by the Indian Federation for Fashion Development (IFFD), will feature looks and trends for summer, read a statement. Also to be expected: tons of swoon-worthy street style, as per usual, and plenty of model and celeb sightings.

Kiran Kheva, The Head of Fashion, India Runway Week, said that with the venue, “the event is expected to be much bigger and push every boundary of fashion and what fashion can achieve.”