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Pyaar Achaar Aur Maukaa Contest

 

The Idea

  • To mark its 60th anniversary Nilon's India initiated a campaign inviting users to share their own recipe of pickle/ achaar
  • A whatsapp chatbot was set up for the users to receive details about the process of sharing the pickle recipe & its sample
 

The Activity

  • A curated set of 10 handpicked food influencers, selected from key geographies, created awareness around the campaign
  • They shared engaging reel & story posts on Instagram & Facebook inviting their followers to share their pickle recipes with Nilon's and details of the process to do the same
 

The Impact

  • A total engagement of 500K+ was driven through the posts made by these influencers
  • Nilon's India received pickle samples from 1900+ users across the country
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Nilon's | #SwaadBharePathaake Campaign

PUGC Campaign

 

The Idea

  • Nilon's India promoted the idea of a safe and green Diwali by encouraging its users to celebrate the festival through cooking under the #SwaadBharePathaake campaign
  • A crowdsourcing of Diwali recipes was done to further celebrate the idea
 

The Activity

  • A curated set of handpicked micro-influencers were gifted the Nilon’s #SwaadBharePathaake limited edition hamper
  • They posted an image of the Diwali recipe made using ingredients from the hamper and encouraged their followers to put up posts of their Diwali food preparations to win the hamper
 

The Impact

  • A total of 100K+ people were reached through story and timeline posts made by these influencers on Instagram around the campaign
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