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Dancing at distance. Celebrating Haier Holi


Influencer led UGC Campaign


The Challenge

To cheer digital audience to enjoy holi but with a distance. Meanwhile, create a strong brand association.


The Outcome

  • #HaierHoliChallenge was created as a contest.
  • Original music was produced by a 21 year old electronic artist.
  • A hookstep was sourced through five choreographers

The Impact

  • Campaign Reach: 22M
  • Total Engagement: 1.1M
  • Entries: 600+


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