{"id":942,"date":"2026-10-13T13:01:49","date_gmt":"2026-10-13T13:01:49","guid":{"rendered":"https:\/\/www.talentrack.in\/blog\/?p=942"},"modified":"2026-10-13T13:01:54","modified_gmt":"2026-10-13T13:01:54","slug":"ai-ad-disclosure-in-india-when-does-ai-generated-content-need-a-label","status":"publish","type":"post","link":"https:\/\/www.talentrack.in\/blog\/ai-ad-disclosure-in-india-when-does-ai-generated-content-need-a-label\/","title":{"rendered":"AI Ad Disclosure in India: When Does AI-Generated Content Need a Label?"},"content":{"rendered":"

Disclaimer<\/strong>: This article is intended for general informational purposes and discusses the ASCI guidelines from an advertising and content-production perspective. It should not be treated as legal advice. Brands and advertisers should refer to the applicable guidelines, platform <\/span>requirements<\/span> and professional advice relevant to their specific campaigns.
\n<\/span><\/span><\/em>\"Indian<\/p>\n

Artificial intelligence is quickly becoming part of everyday advertising. Brands are using AI to generate campaign visuals, create videos, replicate voices, build virtual influencers and even produce personalised versions of advertisements.\u00a0<\/span>\u00a0<\/span><\/p>\n

But does every use of AI in an advertisement need to be disclosed?\u00a0<\/span>\u00a0<\/span><\/p>\n

Not necessarily.\u00a0<\/span><\/p>\n

The Advertising Standards Council of India (ASCI) released its <\/span>Guidelines for Responsible Labelling of Synthetically Generated Content in Advertising<\/span><\/b> on 29 September 2026.<\/span> Rather than requiring every AI-assisted advertisement to carry a label, the guidelines focus on whether the synthetic content could materially affect how a consumer understands the advertisement or makes a decision.<\/span><\/a>\u00a0<\/span>\u00a0<\/span><\/p>\n

For brands and agencies experimenting with AI advertising, this creates an important distinction: AI use itself is not the only question. What the AI-generated element communicates to the consumer matters more.\u00a0<\/span><\/p>\n

What Counts as Synthetically Generated Content in Advertising?<\/span><\/b><\/h2>\n

Refer to advertising content that is generated synthetically, or material that has been synthetically modified, as part of the guidelines, and may be created or materially modified by technologies like artificial intelligence. <\/span>\u00a0<\/span><\/p>\n

This could include:\u00a0<\/span>\u00a0<\/span><\/p>\n