{"id":933,"date":"2026-10-01T12:34:34","date_gmt":"2026-10-01T12:34:34","guid":{"rendered":"https:\/\/www.talentrack.in\/blog\/?p=933"},"modified":"2026-10-01T12:36:16","modified_gmt":"2026-10-01T12:36:16","slug":"asci-ai-guidelines-what-they-mean-for-ai-advertising-and-licensed-ai-talent","status":"publish","type":"post","link":"https:\/\/www.talentrack.in\/blog\/asci-ai-guidelines-what-they-mean-for-ai-advertising-and-licensed-ai-talent\/","title":{"rendered":"ASCI AI Guidelines 2026: What They Mean for AI Advertising and Licensed AI Talent"},"content":{"rendered":"

\"asci_guideline\"<\/p>\n

Disclaimer<\/strong>: This article is intended for general informational purposes and discusses developments in AI-powered advertising and content production. It should not be treated as legal or regulatory advice. Brands and agencies should independently assess the requirements relevant to their campaigns and use cases.<\/span><\/span><\/em><\/p>\n

AI-generated content is becoming a bigger part of advertising in India. Brands are using AI for campaign videos, product visuals, digital presenters, AI actors, virtual influencers and other forms of synthetic content.<\/span><\/p>\n

As adoption grows, transparency around AI-generated advertising is becoming increasingly important.<\/span><\/p>\n

Recently, the Advertising Standards Council of India, or ASCI, introduced its <\/span>Guidelines for Responsible Labelling of Synthetically Generated Content in Advertising<\/span><\/b><\/a>. The guidelines focus on how brands should communicate the use of synthetic or materially altered content when it could affect how consumers interpret an advertisement.<\/span><\/p>\n

For brands and agencies exploring <\/span>AI video production, AI actors, AI models and synthetic advertising, the guidelines also highlight another important consideration: the source and permitted use of the human likeness appearing in AI-generated content. <\/span>This is where <\/span>Licensed AI Talent can play an increasingly relevant role.<\/span><\/p>\n

What Are ASCI’s New AI Advertising Guidelines?<\/span><\/b><\/h2>\n

ASCI’s guidelines address <\/span>synthetically generated content, or SGC, used in advertising. <\/span>This can include audio, images or videos that have been artificially generated, materially modified or altered using AI or other computer-based technologies and presented in a way that could appear authentic. <\/span>The focus is not simply on whether AI was used. <\/span>Instead, the guidelines look at whether synthetic content could materially affect how consumers understand an advertisement, including cases involving unrealistic representations, misleading product claims, synthetic influencers or digitally replicated people.<\/span><\/p>\n

For advertisers, this means the conversation around <\/span>AI-generated advertising in India is moving beyond content creation itself and towards transparency, consumer understanding and responsible usage.<\/span><\/p>\n

When Does AI-Generated Content Need Disclosure?<\/span><\/b><\/h2>\n

According to ASCI’s guidelines, disclosure becomes relevant where synthetically generated content could materially influence a consumer’s understanding or purchasing decision.<\/span><\/p>\n

This can include advertising featuring:<\/span><\/p>\n